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A situation of extreme financial crisis led the patriarch of Bhavnagar-based Sheth Family to chart an unexplored area. Today two of family’s Ayurvedic products have made them famous all over the world.
In 1965, a young man from Bhavnagar arrived in Mumbai. With him, arrived dreams and expectations of his family members. Helped by his brother-in-law in Mumbai, this enterprising man came to sell Bhavnagar products in Mumbai. For this reason, he gave an ad in a Gujarati magazine. Economically, he was not very sound and could not afford ad expenses, but he took the risk.
The magazine hit the stalls the stipulated Monday but till evening not a single customer showed up at the Bhavnagar guy’s doorstep. The lad’s eyes welled up: what will happen now?
As they say, fortune favours the brave. By late evening, a big man appeared at the door and bought three bottles. In the following three days, about 200 bottles got sold.The young man’s joy knew no bounds. Exultant, he called up his elder brother in Bhavnagar and shared the good news. His brother asked him to return by flight instead of train. Those days, airfare between Bhavnagar and Mumbai was about Rs 60. The young man got his first experience of flying.
Since then, the man and his family have not looked back. For, there were two things that the magazine and the man shared: quality and credibility. The magazine the young man advertised in, was Chitralekha and the man himeslf was the patriarch of the Sheth Brothers family, a name synonymous with Ayurvedic formulations. Their two famous products were Komal Gutika and Kayam Churna.
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