CaratLane.com is one of India’s leading e-commerce company and one of the most visible online brands since its inception in October 2008. CaratLane was started with a mission to change the way diamonds and diamond jewellery is bought in India. In 4 short years, this vision is well on its way to being realized.
Using our virtual DNA, we’ve combined flexibility with 24-carat customer service standards. With a network of over 4000 global vendors, we offer the largest collection of diamonds & diamond jewellery in the country. Sparkling solitaires & precious diamond and gemstone jewellery leave our factories daily, to our delighted customers in more than 150+ cities and towns across the length & breadth of India. Our business model helps our customers save up to 25% over retail prices. CaratLane is promoted by professionals who know the diamond jewellery business inside out as well as one of the pioneers of the online industry in India. Like all online businesses, we derive strength from having low overheads and low inventory costs. In addition, we do our own manufacturing and are not just a re-seller like most online businesses. We have a dedicated call centre to help customers.
Small wonder that CaratLane.com has been listed as one of the “Top 20 hottest e-commerce sites in India” in a Data Quest / Sapient Nitro study. Our website has also been rated the best in Usability/User Interface design.Our footprint is now set to expand. In March 2011, one of the biggest hedge funds in the world invested $6Mn in CaratLane.com. Our next steps can only be bigger and better!
Mithun Sacheti finished his undergrad studies and took the first flight out to the USA, to enrol and get certified as a gemologist from the Gemmological Institute of America, California (GIA). His passion for jewellery and all things diamond drove him to set up his first store (for Jaipur Gems), just a few days after his return! After overseeing Jaipur Gem’s expansion into South India, including into Chennai and Coimbatore, Mithun headed towards e-commerce.
Realizing the huge potential of online retail in India and using his background/experience in jewellery and diamonds, Mithun laid the blueprint for CaratLane.com. His vision of selling solitaires and diamond jewellery over the internet was shared by a man whose expertise lay in a complementing area. With Srinivasa Gopalan, Mithun started CaratLane.com in 2007, with the site going live in 2008. From then, it’s been a journey of crossing milestone after milestone! Recognizing the leadership provided in growing CaratLane, TiE felicitated Mithun with the “Next-Gen Entrepreneur of the Year” Award in 2012.
Mithun combines jewellery expertise with a passion for jewellery technology. He has ensured that every piece produced for CaratLane.com is manufactured to perfect specifications, so when our customers lay hands on their jewellery, they get exactly what they saw online. Few e-retailers can live up on specs like CaratLane.com! Today, Mithun oversees business strategy and direction at CaratLane.com. When not hobnobbing with diamonds, Mithun is an active badminton and squash player and a complete cricket aficionado.
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