There existed a vacuum in creating a brand that promotes “style under one roof” across a range of products. There also existed a number of small entrepreneurs, designers and manufactures whose products reflect style and class but for want of varied reasons would barely get recognition. “JALSA” was thus born to create a brand that reflects style and to promote such entrepreneurs since it is practically impossible for all designers to retail from all over the country and yet maintain their exclusivity.
In a short span of time, JALSA has become a name to recon with in the fashion fraternity. The challenge here obviously lies in careful selection of what JALSA promotes.
The pitch at JALSA is provide base to designer who wants to retail but is constrained by various factors like infrastructure, large overheads, stock unavailability etc. The plus point for the designer is the brand name and the loyal client list.
With a discerning eye and the ability to distinguish the exquisite from the ordinary, JALSA brings style and uniqueness under one roof whereby artistic geniuses exhibit an array of their finest creations……….be it wedding or festive period for the brides, grooms, children and other family members.
For people to distinguish the exquisite from the ordinary, JALSA is quite simply the last stop.
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