The Trade Book Directory for General Information

Phone
+91 (22) 6669 9000
E-mail
Website

Information: Posted By

  • Category: Banking & Finance
    • Last updated December 22, 2015
    • 0 comments, 16 views, 1 like, 1 follower, 2 fans/followers/members
  • YES BANK Limited, Nehru Centre, 9th floor, Discovery of India, Dr. A.B. Road, Worli, - Get Directions

Group Overview


YES BANK, India’s fifth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its top management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India. YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers. Today,

YES BANK has been recognized amongst the Top and Fastest Growing Banks in various Indian Banking League Tables by prestigious media houses and Global Advisory Firms, and has received several national and international honours for our various Businesses including Corporate Investment Banking, Treasury, Transaction Banking, and Sustainable practices through Responsible Banking. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “Building the Finest Quality Bank of the World in India” by 2020.

The name YES

In the words of Rana Kapoor “The reason behind naming the Bank ‘YES BANK’ was my firm belief that our Bank's differentiation begins with its service and trust mark 'YES'. 'YES' represents our true spirit of becoming a high quality, customer centric, service driven, Indian Bank.”

Brand Ethos

YES BANK has pursued a differentiated branding strategy in line with its objective of becoming the Best Quality Bank of the World in India.  The foundation of this strategy lies in the name "YES", which underlines the twin ethos of service and trust and the promise to deliver a truly delightful and unprecedented Banking experience to all customers

Brand Vision & Strategy

Our Gallery

Gallery

2 of 2 albums See All

Form