Emami Limited is one of the leading and fastest growing personal and healthcare businesses in India, with an enviable portfolio of household brand names such as Boroplus, Navratna, Fair and Handsome, Zandu balm, Mentho Plus balm and Fast Relief.
Established in 1974, we have a portfolio of over 300 products based on ayurvedic formulations. Our current operations comprise more than 50 countries including India, GCC, UK, Sri Lanka, Bangladesh, Nepal, African and the CIS countries. Over 85 Emami products are sold every second. Emami Limited recorded a turnover of Rs 1699 crore, 2012-13.
In 2008, Emami, acquired Zandu Pharmaceuticals Works Ltd, from the Parikh family, keeping in mind the huge synergy between the Emami and Zandu brands in various categories. Zandu is a strong player in the balm, Ayurvedic OTC and classical range. With this acquisition , Emami acquired brands like Zandu Balm, Pancharista, Nityam Churna apart from the other Zandu ayurvedic range of products .
We employee more than 4000 people , reach out to 40 lakh retails outlets through a network of 35oo distributors and have invested in seven plants , five regional offices and 32 distribution centres across India
An amazing array of Ambassadors
Emami has successfully established its brands through strong celebrity endorsements. It is the only corporate entity in the country to have both Amitabh Bachchan and Shah Rukh Khan as brand endorsers for the same brand, Navratna cool oil. The concept of brand endorsement by celebrities has been successfully experimented in case of most of the brand launches. Besides Amitabh and Shah Rukh, other celebrity endorsers of Emami’s brand include Madhuri Dixit- Kareena Kapoor- Preity Zinta- Malaika Arora Khan- Bipasha Basu-MS Dhoni- Suriya- Mahesh Babu- Dinesh Karthik- Amit Mishra- Virender Sehwag-Sachin Tendulkar- Harbhajan Singh-Zaheer Khan-, Govinda, Sourav Ganguly, Chiranjeevi, Surya and Upendra among others.
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